Digital marketing is a rapidly growing industry as more and more businesses are looking for certified digital marketing professionals with a proven track record in Social Media Marketing, SEO, SEM, Google Adwords, Analytics, and Email Marketing.
Where there are several options available nowadays for Digital Marketing Course in Gurgaon it’s essential to choose the right Digital Marketing Institute in Gurgaon that can help you advance your career.
At ACIL, we are committed to helping you grow from the ground level. Whether you are a Job Seeker or a professional looking for promotions in their job or a startup our advanced digital marketing training in Gurgaon has got you covered.
Digital Marketing Syllabus
Digital Marketing Run Through
- What is Digital Marketing?
- Why Digital Marketing Is not a technical course?
- Offline Marketing VS Digital Marketing
- Industry Level Strategies and Practices used in Digital Marketing: SEO, SMO, SMM, SEM, Email Marketing, Affiliate Marketing, Blogging, E-commerce Marketing, Services Marketing, ORM.
- What is domain and hosting?
- Where to buy domain and hosting?
- What is WordPress and other CMS
- How to Install WordPress
- How to Easily Design website in One Hour without coding
Digital Marketing Planning
- Handover Live Projects of known brands
- Analyzing Market and Competitor
- Finding Keywords (main keywords, prefix and suffix)
- Target sheet and goals & Clarifications
- Complete Domain Guide
Search Engine Optimization (SEO)
- About SEO
- What are Web Browsers and Search Engine?
- About search engines (Google, Yahoo, Bing, Etc.) and their types
- About Internet Crawlers
- How Crawlers Works
- What are White Hat, Grey Hat, and Black Hat SEO and their uses?
- Why On Page SEO?
- Meta Title, url, description and keywords optimization.
- Heading Importance and its Hierarchy
- Block Level Optimization
- Image Optimization
- When and Why to Bold, Italic, and List Items?
- Importance of unique content.
- Url in Pages
- Anchor Text Optimization
- Keyword Proximity, Prominence, Density
- Importance of Images, info-graphics, videos, PPTs
- White Paper technique
- Featured Google Search Results
Google Search Console (webmaster) And Sitemap
- All About Google Search Console
- What is Sitemap and their importance
- How to Create Sitemap
- Structures of Sitemap
- Regular Updation
- UI/UX Structure
- Page Loading Speed
- Content and Code Ratio
- Link Structure
- Social Sharing
- Social Bookmarking
- Directory Submission
- Link Building Guide
- Link Equity
- Link Diversity
- Reciprocal link
- Link Frequency
- Guest Blogging
- Spam Robot Search
- Search Behaviour
- Spam Backlinking
- Google Business Listing
- Google Map Listing Optimization
- Working process of Local Search Result
Some Important Terms in SEO
- Permanent and Temporary re-directs
- DA and PA
- What should not use in Black Hat SEO and their terms?
- Nofollow and Dofollow Links
- rel index and follow
- Robots.txt and .htaccess files
- Introduction to ASO
- Monthly Reporting
- About Google Analytics
- Embed Tracking Code
- Understanding User Behaviour and website Life cycle
- Track Insight of live user
- Event and Goal setup
- Why Content Marketing
- How to build Content marketing Strategy
- Create creation for an audience
- Creating Niche Wise Content in Slides, PDF,s And video format.
- How to get content development ideas
- Content sharing on social media platforms
Social Media Marketing
- Facebook & Instagram optimization
- Facebook & Instagram News Feed Posting methods,
- Example of perfect facebook and Instagram post
- Hastag and tagging in facebook and instagram
- Understanding facebook & intagram Algorithm
- Creating ads on Facebook
- Facebook Analytics
- Twitter Optimization
- Twitter Analytics
- Creating Ads on Twitter
- Google Plus
Google Ads (AdWords/PPC)
- Introduction to Google Ads
- Keyword Research from google keyword planner tools
- Landing Page creation and optimization
- Creating first ad Campaign
- Creating Ad Group and Ad Copy
- Keyword Insertion.
- Different types of Ad extension
- Remarketing PPC ad campaigns
- Quality Score Optimization
- Conversion tracking
- A/B testing and conversion optimization.
- Basics of display Advertising
- Different types of display ads format
- Display ads targeting using different methods
- Website traffic through YouTube Videos
- Using Youtube Videos for SEO
- Mobile Friendly User Interface
- Mobile apps for regular engagement
- App engagement and installment ads.
- eCommerece Market Research
- Site Structure for Ecommerce
- Ranking New Product
- Managing Duplicate Content
- Managing Seasonal Products
- eCommerce Ads Structure
- eCommerce Affiliate marketing strategy
Online Bidding and Freelancing Overview
- Introduction to freelancing
- Overview of Freelancing platforms
- Profile creation and increase profile visibility.
- Cover letter creation
- Bidding tactics and Professional Quotation to grab bidding chances.
- How to receive Payment through freelancing platforms in India
Blogging and Google Adsense
- Introduction to blogging
- How to receive blogs from others and get paid for publishing articles on own websites.
- What is Adsense? and how does it work with blogging websites and apps?
- How to get approval from Google AdSense, their requirements and eligibility criteria for approval in India.
- Different types of Ad Format
- Types of Earning
- Payment procedure
- Introduction to Affiliate Marketing
- Type of affiliate marketing and which one should I do
- Converting website visitors into customers and earning money
- How affiliate marketing model works
- How to look for high paying affiliates and their approvals
- Manual sitemap generation for Affiliate marketing websites only.
Online Reputation Management – ORM
- Online reputation basis
- Managing negative feedback
- ORM techniques
- Manually tracking audience behaviour using tools
- Youtube Video creation
- YouTube channel creation and optimization
- YouTube Video Optimization
- Business Branding through youtube
Digital marketing course completion with live projects
Digital marketing course with live projects is a great way for students to learn and practice digital marketing skills.
Digital marketing live projects give students the opportunity to apply what they’ve learned and create something of their own. It provides an opportunity for students to differentiate themselves and find out what they really want to do in the field of digital marketing.
Reasons to choose Digital marketing Course
- It is a creative industry with plenty of opportunities for innovation
- The demand for professionals in this field will be high due to the scarcity of workforce
- You can work across industries and sectors
- You can easily transition into related careers like business development or content strategy
Who can Learn Digital marketing?
Digital marketing for Business Owners
The success of a company largely depends on the quality of its digital marketing campaigns and strategy. With the rapid development of digital marketing, more and more business are starting to invest in digital marketing skills.
Digital Marketing for Working Professionals
The goal is to use practical examples and case studies to help you understand digital marketing course in gurgaon as a business discipline. This course will help you think about marketing as a strategic activity whose goal is to achieve business objectives.
Digital Marketing for School Pass-outs / Pursuing degree
It is imperative that graduates have a deep understanding of social media and other digital platforms so we teach how to promote their brands and services through following their algorithms and white hat practices. A digital marketing course teaches in gurgaon them the fundamentals of marketing in a changing world.
Why Our Course is Industry Based?
A Complete digital marketing course in gurgaon will learn about what has been called “The Digital Age”, which is characterized by the use of social media, Google Ads (Adwords), influencer advertising, gamification, and analytics tools like Google search console and Google Analytics.
They will also learn about SEO best practices, Google Adwords campaigns, how to create videos that optimize on YouTube’s algorithm, how to use Instagram Marketing for success, Snapchat Advertising tips and tricks as well as Facebook Ads core algorithms.
Type of Digital Marketing Batches
- At Digital Marketing Institute – Small Batches of 9 to 10 students
- Online Batches
- Individual Batches – With Flexible Timing (For business Person Only)
Career opportunities after the digital marketing course with ACIL
This digital marketing training in Gurgaon with ACIL is going to open the gates of several opportunities available in the market for you:
- Nowadays every business is approaching for their digital presence, you can utilize this opportunity and start working as a Digital Marketing Expert in MNC Companies.
- You can get expertise in SEO, PPC, SMO, SMM, SEM, ORM, Analytics, Webmaster, etc with our extensive Digital Marketing Course in Gurgaon and can start as an expert of any of these dimensions.
- You can start working as a freelancer on SEO, SMO, SMM and PPC projects from home and earn a decent amount every month.
- You can even start your own Digital Marketing and Advertising Consulting services.
- If you are an entrepreneur you can generate more leads for your business.
- Start blogging and earn money with AdSense, affiliate programs, social media advertising, and influencer marketing.
- You gain the ability to grow any business so why not grow yours, You can start your own venture and be assured of its success.
Now when you know you have multiple career opportunities after this Digital Marketing Course with our 100% placement assistance and Live Project experience then choose the Career you like the most.
Who should attend our Digital Marketing Training in Gurgaon
- 10th, 10+2, Diploma holders, Graduates, Non-Graduates, Post Graduates.
- Students having a basic knowledge of computers.
- BCA & B.Tech students who are looking for industrial training.
- Anyone who is chasing digital media as their career choice.
- Freshers who are looking for a job in online marketing.
- Anyone who is looking for a job in fields like SEO, PPC, and SMO.
- Small business owners and entrepreneurs are looking for leads and sales through digital mediums.
- Bloggers and Influencers to increase their reach.
- Anyone who is planning to start their own business.
- Anyone who is planning to start their own advertising agency.
- Professional who wants to stay updated to Industry trends.
ACIL has successfully trained over 10,000 students till now and helped them become a successful IT professional. If you wish to pursue your career in digital media our Digital Marketing Course in Gurgaon is apt for you.
ACIL is the only digital marketing institute in Gurgaon that provides high returns on less cost. ACIL with an unmatchable digital marketing syllabus and fees of training is committed to furnishing the best digital marketing skills in you.
ACIL, Digital marketing course in Gurgaon not only improves your knowledge but also gives you job security with its 100% job assistance and 360 Degree Assessment which leads your way to a successful career.
This Digital Marketing Course opens up several job opportunities for you, one can not only have a successful career as a digital marketing expert but also as SEO/SMO/Media expert. Even if you are not a very bright student, you can understand digital platforms and marketing very well. It opens up various career avenues and helps you build your career in just a short period of time.
Get Google Certified
If you are looking for a job in digital marketing google certification works like a magic wand for you and our digital marketing syllabus and fees include this Google Certification as a part of the course. Google Certification helps businesses to know your knowledge for digital marketing is recognized by Google and you are ready to work on ad platforms of google such as Google Ad words, Google Tag Manager, Google Webmaster, Analytics, etc.
Promote your business online
Digital marketing helps you reach out to the right audience for your product or service. You can grow your business by reaching the global audience at a low cost and can use different digital mediums to increase your brand awareness and sales. Initially, you may generate leads and increase sales through paid advertising, but after a few months, you can reduce your cost and produce lots of leads and sales through organic search results and reach.
Start Earning from Home
In this hustle-bustle of life, our digital marketing course in Gurgaon gives you an opportunity to start earning from your home. You can become a freelancer and help small businesses to market their product and services online and can earn as much as an IT professional.
You can also start earning through affiliate Marketing where you earn money on sales of products on platforms like Amazon. Digital Marketing introduces you to multiple ways to earn some extra pennies.
Course Benefits for Professionals
This is the age of the internet where technology and trends are updating frequently thus to be in the mainstream it is very important to be updated of media techniques, technologies, and trends. In recent years, SEO, PPC and Social Media have completely changed due to innovations of new platforms, technologies, and algorithms. This course will help you to brush up your skills and learn how these new techniques work.
Knowledge without practice is incomplete similarly practice without knowledge is meaningless. We at ACIL know how to balance it out. Our extensive digital marketing course in gurgaon, that is easy on your pockets not only provide you with the theoretical knowledge about the trends and tools in digital marketing but also gives you an opportunity to work on Industry assignments that enhances your portfolio.
We are dedicated to flourish your Digital Marketing skills by giving you hands-on assignments that push your skills to work under the Industry work environment. We focuses on certain things
that will give you wings and you fly high as a Digital Marketer.
- Practical Learning
- Professional Network
- 24*7 Support for students
- Live project and Industry Certification
- 100% Placement assistance.
Case Study Assignments
We are an esteemed IT company and training institution. We with our extensive experience in the industry have collected our very own quality case studies that can be followed for any brand’s promotional strategy. We offer their access to our students with a vision to provide them a support system to begin their journey as a digital marketing expert.
Our digital marketing institute in Gurgaon that believes in combining classroom knowledge with practical instructor-led training. We have a team of industry experts that educates you how industry works and helps you improve your job prospects or to make your business more profitable. You only need to enrol and have a ride to a new road of success.