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Career in Digital Marketing


Digital marketing is a lucrative career with many opportunities to work in various capacities, such as business development, marketing, data analytics and more.

As digital marketers become more and more necessary in the field of business, the demand for these professionals is increasing. With that said, the competition for these jobs is fierce. This article will explore how you can make yourself a competitive candidate in your pursuit of a career in digital marketing.

There is a wide range of career opportunities in digital marketing. Some of the career options include:

Digital marketing manager

Digital marketing managers are in charge of the marketing and promotional efforts for a company or product. Along with creating and executing marketing plans, they manage digital assets such as websites, blogs, social media platforms, landing pages and more. A role that is both creative and strategic. Content creation is an integral part of the job description. The digital marketing manager must be able to think outside of the box in order to create engaging content that meets their audience’s needs. The top most important skills for a digital marketing manager is creativity and strategy which make them excellent at any kind of content marketing strategy (SEO, PPC etc).

SEO Specialist

SEO specialists work on increasing the visibility of a website within the search engine results pages. They also help businesses with content marketing, social media marketing, and web design. This is a profession that requires a lot of research and knowledge on SEO strategies. It is one of the most lucrative professions in digital marketing with a median annual wage of Rs.1 lakh per month.

Content Writer

As content marketing is becoming more and more popular, Content Writer is the new hot career. With a wide variety of tools and platforms, it’s easy to land a job as a Content Writer.  A content writer is someone who creates digital content for websites, social media, online ads, and other forms of marketing. A content writer’s responsibilities include creating optimized web pages, crafting effective social media posts, and designing ads that will convert visitors into customers.

Social Media Manager

Social media managers are responsible for managing the digital marketing of a company. They help the company grow its visibility on social media platforms like Facebook, Instagram, Pinterest, Twitter, Tumblr, and more. The role of social media manager is not limited to just managing the growth online presence of a company. The job description for this position includes controlling the growth of an organization’s digital assets – websites, blogs, social media profiles and more.

PPC executive

PPC executive is the person who manages all the strategies and tasks for PPC advertising. The role of the PPC executive is to make sure that their company maximizes its share of ad impressions and clicks, as well as making sure they are getting a return on investment from their advertising. PPC executive is one of the most high-paying job titles in recent years because of its demand and opportunity for growth. PPC executives are responsible for the success of a company’s marketing efforts on a variety of channels. They manage accounts, create advertising campaigns, optimize ad sets, and determine which keywords to target for successful results.

Affiliate marketer

An Affiliate marketer Executive is a person who manages the marketing strategy of a company that has an affiliate program. The management of the affiliate marketing strategy includes managing web traffic, identifying high-performing products and services, and leading the efforts to increase revenue.

The role of an affiliate marketer executive also includes leading the efforts to develop and implement digital marketing strategies for their company as well as providing insights into consumer behavior. Their job is challenging, but it offers very good opportunities for those who choose this career path.

e-commerce specialist

Ecommerce specialists are expected to have a few skillsets in order to be able to produce high-quality content while keeping their teams on track. It is important for them to be able to work with digital marketing tools like Google Analytics and Google Ads (adwords) while also making sure that their articles are SEO-friendly. eCommerce specialists need strong communication skills and always use their personal brand to market their business. The ecommerce specialist role is becoming more important in marketing as companies leverage partnerships with social media platforms. They also provide a great customer experience by using data analysis tools to better understand customer behavior.

ORM manager

ORM stands for “Online Reputation Management”. This is the practice of managing online reputation and brand image.

The ORM manager will be responsible for maintaining and enhancing the company’s online presence and reputation through various methods such as social media, search engine optimization, and press release writing. The ORM manager will act both as the client’s sales portal and digital marketing specialist. They will be responsible for deciding which channels are best to use in order to drive revenue and how to capitalize on them.

Public relation executive

Public relation executives are responsible for building and maintaining a positive relationship between a company and its target market. Public relations professionals help companies to communicate their core values, products, services, and culture through a variety of media outlets. They also manage the online reputation of the business.

The role could be challenging as they must work with various stakeholders – from internal to external communications – to create meaningful content that will resonate with the audience. In addition, they must also consider their audience’s perspective when developing content.

brand ambassador executive

A brand ambassador executive is the person in charge of making sure that the brand gets its message across to their target market. The job can be quite demanding, especially when it comes to delivering personalized content that resonates with the target audience. This job is best suited for someone who is passionate about branding, has experience in writing and marketing, and has a knack for networking.

email marketing specialist

Email marketing specialists are responsible for creating emails that are optimized with different email marketing tactics. They are expected to apply the latest advancements in the field of email marketing and make sure they are up-to-date on current trends.


Copywriting is a skill that can be learned and developed over time. It’s one of the most important skills in the digital marketing field. Copywriters are responsible for crafting written content to attract visitors and increase conversions.

A copywriter’s role is to create compelling messages that resonate with the target audience. Copywriters deliver these messages through content marketing initiatives such as blog posts, webinars, social media posts or email campaigns. They write content in a number of formats including SEO-friendly text, infographics and videos.

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